This shows that your business is running profitably, given that your expenses totaling $527,000 are much lower than your monthly sales figure, which stands at $800,000. Critical Mention is more expensive to implement (TCO) than 4C Insights, and Critical Mention is rated higher (80/100) than 4C Insights (54/100). This also marks the third consecutive year a Critical Mention. The system is easy to use, it’s easy to download clips, you can build reports for your stakeholders and external publications and you can get content within a few seconds to a minute of it being aired. NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021. Category: Social media Tool. Let’s say, Task X has a budget of $4000 and is expected to be 50% complete by the week. The semantics of mutex, semaphore, event, critical section, etc… are the same. Skip to main content 855-306-2626Critical Mention. Send Us a Message if you Any Have Technical Questions or Need Help Learning How to Navigate the Critical Mention Earned Media Suite. To monitor a specific Instagram account in your Saved Search, type the Instagram. Critical Mention is more expensive to implement (TCO) than The Mobile Majority, and Critical Mention is rated higher (80/100) than The Mobile Majority (62/100). On Glassdoor, you can share insights and advice anonymously with Critical Mention employees and get real answers from people on the inside. Pricing Information: Customized Pricing. Critical Mention is more expensive to implement (TCO) than Logiforms, and Critical Mention is rated higher (80/100) than Logiforms (62/100). Critical Mention is more expensive to implement (TCO) than Revcontent, and Revcontent is rated higher (85/100) than Critical Mention (80/100). We wanted to beef up our media lists without having a coordinator do the research manually and produce accurate media reports that would put a $ value for those clients that request it. ] [In the sixth paragraph, make a strong call to action, urging the recipient to take action on your idea. Meltwater. Critical. Reddit gives you the best of the internet in one place. In the Password field, enter your new password. Please contact Critical Mention Inc for a complete quote with shipping costs. Seasoning the eggs, however, has a lot of float. Critical Mention Last updated January 25, 2021 17:46 To find information on billing, contract dates, auto-renew, and payment details please contact your Account Manager. Skip to main content. Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring. API availability for integrations. Learn More. We combine industry-leading data science with an international consultancy and best-in-class PR workflow tools. See if the competition offers the features you need, at the price you want. Summary. Critical Mention. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the. Offerings Free Trial Free/Freemium Version Premium Consulting / Integration Services Entry-level set up fee? Setup fee optional View pricing plans for Critical Mention. Product Description. About Critical Mention Critical MentionCritical Mention India Private Limited's Corporate Identification Number is (CIN) U74999MH2018FTC317773 and its registration number is 317773. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use. K. Critical Mention has an overall rating of 3. In this article we compare between the. We would like to show you a description here but the site won’t allow us. About Critical Mention. Critical Mention is more expensive to implement (TCO) than Fision, and Critical Mention is rated higher (80/100) than Fision (78/100). Critical Mention is more expensive to implement (TCO) than PR Underground, and Critical Mention is rated higher (80/100) than PR Underground (53/100). In this article we compare between the. Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of. Compare Critical Mention vs General Sentiment (discontinued). (62/100). Operating Status Active. 25 = $1000. Broadcast media is the number one force shaping public opinion and driving consumer. Careers page. To learn more information about the platform and receive a customized quote, please contact our Sales team or s chedule a personalized demo . Critical Mention today announced that it has added more than 700,000 international news, blog and social sources from over 273 countries in 91 different languages to its media monitoring platform. Critical Mention Software - 2023 Reviews, Pricing & DemoIts headquarters is located at New York, New York, USA. VerticalResponse offers users more features (3) than Critical Mention (0). 5. Pros and Cons. Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use. Compare Critical Mention vs Media Monitor Pro. An important addition is “branding materials,” which include any the costs of items you hand out or use during recruiting events. 5. Con. Both Cision and Meltwater are over price and undervalued in our opinion. It delivers insights on any given search term and metrics on owned and earned media performance. Save to your board. 9 (21) Brand24. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. It also ensures the efficient and effective utilization of resources across the organization. NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. What may interest you more is one of the reversed equations: For cost (how much you'll have to pay): cost = CPM × impressions / 1000. Critical Mention: Critical Mention allows users to search global TV, Radio, Online. Critical Mention is more expensive to implement (TCO) than VerticalResponse, and VerticalResponse is rated higher (84/100) than Critical Mention (80/100). No Comments. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is user and budget friendly, so it. com is more expensive to implement (TCO) than Critical Mention, and Critical Mention is rated higher (80/100) than PR. 6. Critical Mention: Critical Mention allows users to search global TV, Radio, Online. Compare inside pricing, pros, and cons. To monitor a specific Instagram account in your Saved Search, type the Instagram. Skip to main content 855-306-2626 4. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Critical Mention is happy to conduct a personalized demo to show you the platform and to help you understand how your current media monitoring processes can be aligned and improved within the platform. Not all Critical Mention accounts have an account administrator. Critical Mention is more expensive to implement (TCO) than Online Grocery Store Script, and Critical Mention is rated higher (80/100) than Online Grocery Store Script (62/100). com and. Therefore, we'll need to identify costs regardless of who incurs them. 4. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of. To reset your password, follow these simple steps! Log into the Critical Mention platform. For social we wanted to track a hashtag for a campaign we were. Carefully monitor your brand to take advantage of positive mentions and identify potential problems, allowing you to manage a crisis before it damages your. The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] / 0 Comment / 04 Jan 2022. ITQlick Score: 80/100. Critical Mention is more expensive to implement (TCO) than Cockpit, and Critical Mention is rated higher (80/100) than Cockpit (62/100). Get through books, docs, articles, PDFs, email – anything you read – faster. com. In this article we compare between. Glassdoor gives you an inside look at what it's like to work at Critical Mention, including salaries, reviews, office photos, and more. Idiomatic's sentiment labels are calibrated to the specific channels of your customer feedback. ;. The cost of driving a truck rose along with gas prices. Chose Critical Mention. 20,000 mentions. Stay on track with the latest global news coverage and press releases from Critical Mention. About Critical Mention. , Canada, and the U. Search ZoomInfo's database of 106M+ companies and 140M+. Critical Mention is a global media intelligence platform that offers real-time broadcast, online and social media monitoring with advanced analytics. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the. Critical Mention rates 4. 1 out of 10. Resort accommodations include. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In. While Critical Mention helps users collect and monitor media coverage, it doesn't help with crucial aspects of drumming up engagement. To reset your password, follow these simple steps! Log into the Critical Mention platform. Critical Mention Pricing - Monitoring and Database - Customized Packages Find the Package That Works for You Let us know what your earned media needs are and we will create a package to meet those needs. per news release. Disney plans hiring freeze, layoffs and cost cuts, according to a memo from CEO Bob Chapek Published Fri, Nov 11 2022 4:51 PM EST Updated Sat, Nov 12 2022 8:25 AM EST Alex Sherman @sherman4949Critical Mention Aquila Software: Aquila Software Services Hyderabad Pvt Ltd (Formerly Login Soft India Pvt Ltd) is a premier IT services firm established in the year 1997. No credit card needed. 58% of employees would recommend working at Critical Mention to a friend and 59% have a positive outlook for the business. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Anonymous Employee in New York, NY. In its "Cost of a Data Breach 2022" report, IBM revealed an average ransom payment of $812,360. Looking for the right Web analytics solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability. Critical Mention has an overall rating of 3. Your Account Manager is assigned to you when you create your Critical Mention account. Closing other Critical Mention tabs can often help to solve the issue. Critical Mention is more expensive to implement (TCO) than Contentools, and Critical Mention is rated higher (80/100) than Contentools (54/100). Features. If you need to speak with someone outside of these hours, you can email support@criticalmention. com for 24-hour support. Prompted by the situation in Ukraine, we spoke with Katell Thielemann, VP Analyst at Gartner, to better understand why every business is a target. per news release. This program helps to understand the technique of a study taken to complete a project, identify the least and minimum time taken to complete the whole project. Critical Mention Last updated April 19, 2021 14:36. Cost Businesses Pay for Not Monitoring Media. To connect with Critical Mention - an Onclusive company employee register on SignalHire. Reviews of Critical Mention. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Review of Critical Mention Software: system overview, features, price and cost information. Which is not a Critical Mention issue and does overcome depending on the search. 4. Anyways, it is being said that the. Tabset anchor. Resource planning is the process of identifying, forecasting, and allocating best-fit resources, i. Common conditions in older age include hearing loss, cataracts and refractive errors, back and neck pain and osteoarthritis, chronic obstructive pulmonary disease, diabetes, depression and dementia. Get free demos and compare to similar programs. Critical Mention: Critical Mention allows users to search global TV, Radio, Online News and Social Media, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs. Compare. We would like to show you a description here but the site won’t allow us. Highlight text to get sentiment analysis for. Normal cost and crash cost can now be calculated by adding values of all the activities, given in the. Your account manager is available during normal working hours to answer any questions or concerns that you have about the platform. What’s the difference between Critical Mention, Meltwater, MetaStock, and TradingView? Compare Critical Mention vs. Helping businesses choose. 23 companies use Critical Mention. Bottom Line: Which is Better - E-Planning or Critical Mention? E-Planning is more expensive to implement (TCO) than Critical Mention, and Critical Mention is rated higher (80/100) than E-Planning (62/100). Pricing Design Reviews 7 reasons why Brand24 is a good alternative to Critical Mention Let’s get started! Critical Mention Alternatives: Brand24. Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Critical Mention is more expensive to implement (TCO) than Supernewsroom, and Critical Mention is rated higher (80/100) than Supernewsroom (62/100). based on preference data from user reviews. Product Description. As people age, they are more likely to experience several conditions at the same time. " This article explores each level of Kirkpatrick. We are working to expand our TV and Radio coverage globally, and currently monitor TV and Radio. The backup cost depends on the size of the database, the rate of change and the configured retention period. Buyers are primarily concerned about the real total cost of implementation (TCO), the full. Critical Mention is a cloud-based media monitoring platform that offers solutions to find and share TV and radio content, associated metadata and historical archives. Critical Mention Last updated April 19, 2021 14:37. No Comments. Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers. Four Earned Media KPIs to Track. User Review of Critical Mention: 'Critical Mention is used to monitor our social media presence across multiple platforms. This addition expands Critical Mention’s industry-leading content set to include millions of new sources that clients can search and be alerted in. Director of Communications/Media Relations in US. The main difference between viral and buzz marketing is how messages reach the target audience. 30 verified user reviews and ratings of features, pros, cons, pricing, support and more. Tom. If you have your ad. 3, the firm’s total revenues are the rectangle with the quantity of 40 on the horizontal axis and the price of $16 on the vertical axis. 1. or buy now. Let one of our PR platform experts show you how you can track, measure, share and grow your earned media coverage with Critical Mention. We would like to show you a description here but the site won’t allow us. 1st Easiest To Use in Media Monitoring software. Media monitoring used to go slow. Mention when and how you intend to follow up with them. 4. Take a deeper dive into how Critical Mention’s Earned Media Suite is the perfect tool for PR and media pros, and get to know what monitoring and contact features are. Critical Mention is a media monitoring platform that helps businesses and brands keep tabs on their earned media mentions and coverage. While Critical Mention is a great tool for media monitoring and analysis, some businesses may find the cost challenging, especially smaller organizations or those with tighter budgets. Resource planning definition. Apart from the above, some other Cloud Computing advantages are: On-Demand Self-service. Market Inside vs. 7 alerts. Critical Mention is more expensive to implement (TCO) than MYmail, and Critical Mention is rated higher (80/100) than MYmail (62/100). Their Sentiment Analysis API performs detailed, multilingual sentiment analysis on information from different sources. io (75/100). In other words, it’s the strategic planning. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these. You can add salt to the raw egg mixture, while the eggs are cooking, and even after they’ve cooked. No credit card needed. Drug cost was revealed only in 12 (6%) DPLs. Due to the low barrier to entry (e. Dept. Prime Minister Rishi Sunak has described the pause as "critical" in order to allow hostages to get home and get aid into Gaza - and the UK has today announced an additional £30m aid for. Marketing. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Below is an example of a lender that wants to review other organizations: Banks tend to view larger companies as more creditworthy and at a lower financial risk. CPM is used to control cost and time, and PERT is a must for controlling time when planning. Read the article below in order to calculate the total cost of ownership (TCO), which. How do I send an Email Campaign? How do I create a custom list of Contacts?. Typically, you’ll want to use the first method (bullet point or short paragraph) for your work and. 5%) claims only. Overview. "Avoid this company at all costs. Customizable reporting with templates. Critical Mention: Critical Mention allows users to search global TV, Radio, Online News and Social Media, watch video, edit and internally share coverage, receive real-time. A. Reasons for switching to Critical Mention. Additional backup storage consumption will be charged in GB/month. Wash your clothes in cold water when possible. Website. Return to navigation. See what employees say it's like to work at Critical Mention. Founders Sean Morgan. Critical Mention is more expensive to implement (TCO) than Cision Social Media Edition, and Critical Mention is rated higher (80/100) than Cision Social Media Edition (51/100). An account administrator has additional permissions that allows them to add, delete, and manage users and Client Tracks on their account. e. it. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Critical Mention is more expensive to implement (TCO) than Beegit, and Critical Mention is rated higher (80/100) than Beegit (52/100). On the other hand, with buzz marketing, messages are blasted to a massive audience all at once. (855) 306-2626. Technical Account Manager Interview. Target Critical Mention customers to accomplish your sales and marketing goals. Critical Mention works with each client to create a custom pricing plan based on their media monitoring needs. Crunchbase reports Critical Mention has raised $9. 3/5 stars with 213 reviews. • Program Standards. Business Intelligence (BI) Software Software Development &. No credit card needed. Ease of use. but their address was mentioned in 109 (54. S. December 10, 2021 Media Monitoring. 0M and 25M. 855-306-2626; Contact; Login; Close Search. Users can search TV, radio, online news, and social media in real-time with Critical Mention's media monitoring service. ISEBOX offers users more features (5) than Critical Mention (0). The backup storage amount equal to the maximum data size is provided at no extra charge. NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. Compare inside pricing, pros, and cons. What’s the difference between Cision, Critical Mention, and Notified PR Platform? Compare Cision vs. Biz (58/100). Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the. You can use it to track, analyze, and share your earned media coverage. If Critical Mention makes a few changes to their software and expands its online offer and social media tracking both of these software companies would be obsolete. Critical Mention. 15% in reputation-management market. The company's three business units— Critical Mention, ClipSyndicate and Syndicaster —provide robust solutions for. TradingView in 2023 by cost, reviews, features, integrations, deployment, target market, support options, trial offers, training options, years in business, region, and more using the chart below. In this article we compare between the. g. Bottom Line: Which is Better - Manticore or Critical Mention? Manticore is more expensive to implement (TCO) than Critical Mention, and Critical Mention is rated higher (80/100) than Manticore (72/100). 00 in April, 2020. 11. Blog (855) 487-5425; Top Software. Company Details. Find Out Now. Turn ON the Instagram checkbox before continuing your new search. In Cision Communications Cloud (TrendKite)*, it is as easy as dropping a link and the platform grabs all relevant metrics, but on Critical. For the 💪strongest💪 password, please use at least 8 characters and a mix of numbers and letters. In practice, however, standards tend to be of the following types: • Physical Standards. There is also a difference in how your organization sends. They have unethical and deceptive business practices. Our pricing is based on a number of factors and is customized based on each client’s monitoring needs. Critical Mention is another widely-used media monitoring tool; it sets itself apart from the others, however, in that it offers four different types of media monitoring — broadcast, social media, online news, and licensed content. Muck Rack is the new standard in public relations management (PRM) software. $25. In this article we compare between the two software products: Critical Mention Vs. When. Remember that you are also doing internal PR here for your team – reminding the client or management what PR provides. Explore user reviews, ratings, and pricing of alternatives and competitors to Critical Mention. 3, we see that the height of the box is x inches, the length is 36 − 2x inches, and the width is 24 − 2x inches. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and. Critical Mention is good at organizing coverage, but it is more difficult to add our own coverage that was not grabbed by the algorithm. Contact Us to Learn How Our PR and Media Relations Software Will Help Measure Your Valuable Earned Media Coverage, Increase Brand Awareness and Prove ROI. , Gandhinagar, Dombivali, THANE Thane MH 421201 IN . Each ingredient's generic name, brand name, and dosage form were mentioned in 197 (98%) brochures. from 1993-2004 and in the same capacity for Ovid Technologies, Inc. Brandwatch. Marketing Optimizer offers users more features (6) than Critical Mention (0). Calculate the project cost using an estimation technique. Senior Account Executive at Critical Mention New York City Metropolitan Area. Search ZoomInfo's database of 106M+ companies and 140M+ professionals to find your next lead. View pricing plans for Critical Mention. There are many factors which affect the construction cost estimate and have significant impact on project cost and they are as following: 1. PERT is also more of a development and research tool. T. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Critical Mention is most often used by companies with 10-50 employees & $1M-10M in revenue. Without borders in place, consumers can purchase items from anywhere in the world at a reduced cost. Critical Mention is more expensive to implement (TCO) than SmallPond, and Critical Mention is rated higher (80/100) than SmallPond (62/100). “My favorite saved search is my TV & Twitter search for William Shatner. Marty Kahn is chairman of Code Ocean and formerly vice chairman of ProQuest, LLC. Reasons for switching to Critical Mention. $ 179. Critical Mention is more expensive but offers some extra features. Compare Critical Mention vs Yext. Critical mention cost. As a result, you’ll probably decide to keep that business operational. Best-in-class media monitoring service for TV, Radio, News, Podcasts and Social, and the most accurate media contact database in the industry. Critical Mention Last updated June 28, 2021 15:43. Can take your coverage with you if you leave your job or retire 4. There is still a lot of updating that would benefit this software as it evolves. NEW YORK (October 20, 2016) – Critical Mention, Inc Critical Mention, IncWhat’s the difference between Critical Mention, Market Inside, and dFarm? Compare Critical Mention vs. Cost reduction: Standard costing helps managers to estimate the costs of new products accurately, which can lead to significant cost reductions. Check Capterra to compare Critical Mention and Meltwater based on pricing, features, product details, and verified reviews. Critical Mention is more expensive to implement (TCO) than Bookeo, and Bookeo is rated higher (82/100) than Critical Mention (80/100). Blog (855) 487-5425; Top Software Accounting; Business Intelligence Tools. Critical Mention is more expensive to implement (TCO) than Magentrix Portals, and Critical Mention is rated higher (80/100) than Magentrix Portals (78/100). Critical Mention competes with 95 competitor tools in reputation-management category. Source. We prepared a TCO (Total Cost) calculator for Cision and Critical Mention. Critical Mention is more expensive but offers some extra features. Indication for use was stated in. Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. PR. Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. Meaning of CPM. Accounts receivable are revenues due—what customers and debtors owe to a company for past. Welcome to the awarding ceremony for the Skills Olympics 2023! Stay tuned and be amazed with our participants' Digital Road Designs!Career fairs, recruitment events and conferences are the most common examples. Provide cost analysis within a $22 million project budget. Save to My Lists. Bizo offers users more features (3) than Critical Mention (0). By Issuer Direct. Critical Mention is more expensive to implement (TCO) than MRI Bostonpost, and Critical Mention is rated with the same score (80/100) as MRI Bostonpost (80/100). DUNS Number: 132158705. Previously, Ryan was a Senior Account Manager at a ppcogroupus. com, Critical Mention is rated higher (80/100) than Revenue. Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user. Likelihood to recommend 10/10. Critical Mention vs. How do I add or delete a new user? How do I pay an invoice? Who is my Account Manager, and how do I contact them? I just took over this account, how do I change the email address? Where can I find information on billing, contract dates, auto-renew, and payment details? How many downloads do I have left in my account? I'm having trouble. Click on the user dropdown menu in the top right corner. How much does Critical Mention cost?. In this article we compare between the. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. getty The types of KPIs that are important to monitor in your business include: 1. Review of Critical Mention Software: system overview, features, price and cost information. Click on the interactive timeline below to learn more about Critical Mention’s history of unrivaled technology and their recent acquisition by Onclusive, the world’s leading partner for PR and Communications teams. Reasons for switching to Critical Mention. 4. Salesforce Marketing Cloud is more expensive to implement (TCO) than Critical Mention, and Salesforce Marketing Cloud is rated higher (85/100) than Critical Mention (80/100). O. Critical Mention is more expensive to implement (TCO) than The Trade Desk, and Critical Mention is rated higher (80/100) than The Trade Desk (76/100). Box 4458. Uptime in 2023 by cost, reviews, features, integrations, deployment, target market, support options, trial offers, training options, years in business,. Common health conditions associated with ageing. User Review of Critical Mention: 'Critical Mention is the program we significantly use to monitor our brand's presence in various social sites, and the way we are fairing. Contact Email [email protected] Review of Critical Mention: 'We use Critical Mention for a variety of companies we work with to answer the question, how far is their message traveling and to where. Meltwater. CONS. competitors (pricing) Critical Mention is about the same cost as the industry average.